As tourism continues to grow, Jerusalem is increasingly challenged to provide guests with a relevant, enriching, and high quality experience. The consistency in which the city delivers — or preferably exceeds — guest expectations is critical to building the brand and maintaining its position as one of the world’s leading tourist destinations.

The location-based entertainment industry has perfected methods for delivering compelling experiences to thousands of guests at a time, but has struggled to engage the individual. What was entertaining experience for the masses is no longer acceptable for the individual who is used to getting his or her entertainment and information where and when he or she wants it using digital devices.

Today’s audience is looking for a personal connection to the places they visit. They want to learn more or less, depending on their level of interest. They want to know the stories behind historical figures, places, and things — and how it all relates to their own beliefs and life experiences.

In a nutshell, the best storyteller wins.

Unlike a theme park that has to invent mythologies to connect guests to their collection of attractions, Jerusalem is the repository for some of the most fascinating stories ever told. It already has all the components required to create unforgettable experiences for countless people if only there was a way to know how to emotionally connect with each guest and then deliver a customized and relevant experience.

Now, technology has provided a means to personalize each and every guest’s visit to Jerusalem. It’s called My Jerusalem.

Inspired by the successful launch of Disney’s MyMagic+ program at the Walt Disney World Resort in Orlando, Florida, My Jerusalem learns from Disney’s experiment and enhances it with additional technologies and content to create a game changing way to create your very own Jerusalem experience.

If you are interested to learn more or want to join our adventure please contact us:

In country:  Osnat Youdkevitch


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